Instant and In-depth Optimizing, Enhancing and Retouching in Photoshop’s Adobe Camera Raw (or Lightroom)!

As you hard-core Photoshoppers know, just as in the days of the wet darkroom, the storytelling process doesn’t stop in the camera, but only when the image is incarnated into something that can be viewed and shared in all its intended glory. And now more than ever the capability to create imagery, to create art, that would never be possible in camera alone, is limitless. And with the latest version of Adobe Photoshop and it’s Adobe Camera Raw (and Photoshop Lightroom as well, which this presentation will also relate to), there is the ability to do this digital alchemy instantly, effortlessly and nondestructively, with an incredible amount of creative flexibility.

The presentation will cover the often overlooked ACR tools and techniques for quickly and easily optimizing, enhancing and even retouching your photography - without the need for Photoshop (well, at least 90% of the time). Then how to automatically share these enhancements between multiple images with ACR Presets  and Smart Filter Recipes. Jack will also provide to attendees over 150 of his best ACR (and Lightroom) Presets.

ACR (and Lightroom) Techniques to be covered include:
Instant photo optimizing with the ACR Four Step Tango
Dodge & Burning in ACR - better than anything in Photoshop
Graduated Sky Miracles of Tone, Color and Detail
Easy Healing and Cloning: when ACR can - and can't - do the job!
Skin Softening & Toning and Eye Enhancing & Sharpening
Instant Hand Tinting Effects
Hand Coloring with incredible control!
Faux HDR Illustrative Grudge Effects
Sepia toning and Antiquing Effects
Diffuse Glow and Hi Key Effects
Creating Custom Fast & Flexible ACR Presets
ACR > Photoshop > ACR > Photoshop Smart Object/Filter Integration
… and much more!



About JACK DAVIS
Jack Davis is one of the world’s leading experts on Photoshop, as well as himself being an award-winning photographer. Jack is coauthor of the bestselling (a million copies+ in 12 languages) guide to Photoshop, The Photoshop Wow! Book, (Benjamin Franklin Award for Best Computer Book, Computer Press Assoc: Best How-To Book, International Digital Imaging Assoc: Most Useful Book), and How to Wow: Photoshop for Photography,which showcases the process of going beyond what was shot, to crafting what was experienced.

For over 20 years Jack has been an internationally renowned spokesperson on digital imagery, and routinely teaching at conferences and workshops around the world. Davis is part of the “Dream Team” at the Photoshop World Conferences and was one of the first inductees into the Photoshop Hall of Fame for his lifetime contributions to the industry.

Jack has an MA and MFA in Digital Imagery, and when he’s not in his studio in San Diego, he’s usually somewhere in Polynesia, camera in hand, capturing the local color.